In the last three years, new hotels continue to emerge in Indonesia. Some hotel stands in areas that are already overbooked the hotel such as Jakarta and Bali.
However, the trend shows major cities outside Java and Bali began ogled hotel developers. In the year 2013, a national hotel chain, PHM Hospitality, announces the expansion of its network up to Palembang, South Sumatra.
During this time, new PHM Hospitality manages two hotels. Both are located on the island of Bali. Maybe PHM Hospitality name sounds unfamiliar, but the name Panorama Group would have been familiar. Yes, PHM Hospitality is part of the Panorama Group.
PHM Hospitality has several hotel brands, such as THE BnB for modern budget hotel, THE 1O1 premium for the middle class, and THE HAVEN for a 4 star hotel. In Bali, there are THE HAVEN Bali Seminyak and Legian Bali THE 1O1.
“Until 2015, we will manage 25 hotels,” said Director of Marketing & Communications Hera Nitihardja PHM Hospitality, recently.
Some hotels are under construction in several major cities in Indonesia. Some were introduced in 2013 as THE 1O1 Dharmawangsa Jakarta, Bogor Suryakencana THE 1O1, 1O1 THE Yogyakarta Mangkubumi, and Kelapa Gading Jakarta THE BnB BnB become THE Kelapa Gading Jakarta.
Meanwhile, in 2014, will open THE 1O1 Palembang, 1O1 THE Bandung, Bali 1O1 THE Petittenget, THE BnB Bali Sunset Road, and THE HAVEN Bali Brawa. From this it can be seen although other areas began ogled, Bali remains dominant for the development of hotels in Indonesia.
Hotels in Palembang
Meanwhile, THE 1O1 Palembang will be the first hotel managed by PHM Hospitality in the city of Palembang to support the tourism and business activities Palembang. Palembang is considered to be one of the city’s rapid development on the island of Sumatra.
PT. Ulimo Baselio as company owners THE 1O1 Palembang pointing PHM Hospitality to manage the property in the middle class take market premium, whether for business or leisure activities in Palembang.
THE 101 Palembang comes with a 3 + star hotel concept with a design that is “chic and trendy” and is the first design concept in the city of Palembang. The hotel occupies a land area of 1800 square meters in strategic areas, namely Jalan Rajawali.
THE 1O1 Palembang has 141 rooms which is supported by several supporting facilities. Call it like a swimming pool, a small to medium size meetings, restaurant, and fitness center.